Figuring out what it is that people are looking for online is important when you’re building a business, so you need to acquire a little expertise in this field in order to keep your content relevant. That might sound like a lengthy, expensive and laborious process, but all it takes is a little research and the right applications. Take a look at a few of these and see which ones can help to keep your content relevant to today’s market.
This is just one tool that will help you to create your entire content marketing strategy, helping you to find relevant keywords and guidance with planning your content marketing strategy. When you type in a search query, the system will give you a list of articles that relate to your topic and which have been searched by others. You can use filters to narrow down the results. You can select the most popular publications that relate to your industry and filter articles from rival sites. This tool will also help you to monitor your marketing campaigns to see how successful they are. There is a free trial but for all the features you will need to take out a subscription.
Google has already created a tool that you are using every day, maybe without even realizing it. The auto-fill feature on the search page will start to offer various options when you are typing, as it tries to guess what you are looking for before you have finished inputting the details. Put in a couple of words and see what suggestions it makes – these are the most popular phrases searched for on Google. The best thing with this is that it is right there and free – no downloading of additional software and no need to learn any new skills.
Answer The Public
This tool has the benefit of being free to use and it is also very simple. All you have to do is type in your keyword and it will bring up a variety of options including visual diagrams. It tackles the basic questions of why, how, which, who, where, what and when. This is a great content marketing tool for those who are new to building a website and who need a little more guidance in the beginning.
Free research done for you is a key feature of Google and this particular function can help you to figure out which topics are important when you input your search terms. Here you can pick up related queries, regional variations and search term comparisons. You can even narrow down your search by selecting a time period.
As most of these are free to use, it is very easy to test them and figure out how they can help your business to develop a successful content marketing strategy.