{"id":1010,"date":"2015-04-14T17:20:26","date_gmt":"2015-04-14T17:20:26","guid":{"rendered":"https:\/\/www.qdigitizing.com\/blog\/?p=1010"},"modified":"2021-07-02T09:45:41","modified_gmt":"2021-07-02T09:45:41","slug":"email-marketing-tips-for-small-busnesses","status":"publish","type":"post","link":"https:\/\/www.qdigitizing.com\/blog\/email-marketing-tips-for-small-busnesses\/","title":{"rendered":"Email Marketing Tips for Small Businesses"},"content":{"rendered":"

Thinking about starting a newsletter or interested in reaching out to your customers or contacts via email? Email marketing is a FANTASTIC way to reach people online without spending a fortune (or without spending any money, really!). \u00a0Before you get started, check out these top 5 email marketing tips\u2026<\/span><\/p>\n

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    1. Using a personal account vs. email provider specialist.<\/strong>If you\u2019re just starting out and aren\u2019t managing too many email addresses, you can always email your contacts via your personal or company email account (gmail, yahoo, outlook, etc.). Just make sure to paste your list of emails into the BCC field to keep your recipients confidential. Many small businesses may find this limiting though as the customization options aren\u2019t great and there aren\u2019t any good tracking metrics. As your email list grows you\u2019ll probably want better options and an email provider specialist like MailChimp, iContact or Constant Contact can help with this. You\u2019ll be able to track who opens your emails, who clicks through to your website, and much more. You\u2019ll also be able to customize the look and feel of your emails. Mailchimp is a great platform to start with as you can use it for FREE for up to 2,000 email contact<\/li>\n
    2. Keep your branding consistent.<\/strong>\u00a0Your branding should be consistent across all marketing channels (website, social media, email, etc.).\u00a0 If you\u2019re starting out with a simple template, include a top banner that utilizes your company logo and colors, phone number, website url, and address (if pertinent). You want your contacts to recognize your brand when they open the email and not leave them guessing as to who is contacting them.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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        1. Content is king.<\/strong>\u00a0This might seem obvious, but you want to email your contacts with engaging content that they want to receive. Not sure what to send your contacts? If you\u2019re creating a newsletter with multiple sections, perhaps you include a couple articles and a company sale or promotion. Listen to the questions that your customers are asking and then write about those topics. Provide tips and tricks relevant to your industry and customer interests. Make sure your content is scannable, you don\u2019t need to include an entire article in one email or newsletter, instead include a \u201cread more\u201d link that directs to your website for the full article.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
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            1. Segment your list. <\/strong>As previously mentioned, when you first start out you probably won\u2019t have too many subscribers (unless you\u2019ve been collecting customer or contact emails for a while). \u00a0As your email list does grow, you may want to segment it into different groups. Maybe you want to segment your customers by location and email only local customers about an in-store deal that other customers who live in another state or country wouldn\u2019t be interested in. Perhaps you want to have one list of customers who bought and another list of leads or people who inquired but never purchased. Your messaging will likely be different for different groups and an email provider such as Mailchimp will make it easy to create and manage multiple lists. \u00a0The last thing you want to do is email irrelevant content to your contacts.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
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              1. Make it easy to subscribe.<\/strong>\u00a0 Add a sign-up form to your website or blog (the easier to find the better!). \u00a0Your form can include just name and email address or ask for additional items like birthday for example (for companies who want to send a special gift on their customer\u2019s special day). \u00a0Don\u2019t make your form too cumbersome though as users might shy away. Once your form is complete, post the link to it on social media and ask your fans to sign up.<\/li>\n<\/ol>\n

                I hope you found these email marketing tips helpful. This is another vast\u00a0area of marketing\u00a0and I could include many more tips, but this should provide a good foundation. If you have any questions regarding email marketing, please email me, Amy Grishman at <\/span>amy@socialfocus.com<\/span>\u00a0from www.socialfocus.com<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Thinking about starting a newsletter or interested in reaching out to your customers or contacts via email? Email marketing is<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[99,100],"class_list":["post-1010","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-email-marketing-tips","tag-small-business-email-marketing-tips"],"_links":{"self":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":15,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1010\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1010\/revisions\/1650"}],"wp:attachment":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/categories?post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/tags?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}