In marketing there are some events each year that you should really take advantage of and Valentine\u2019s Day is one of them.\u00a0 Are you concerned that you don\u2019t have the right sort of business for Valentine\u2019s Day?\u00a0 Despite what you might think, there is more to the day than jewelry, chocolates and red roses!<\/p>\n
It is estimated that in 2014, the average Valentine\u2019s Day spend on gifts was more than $130 and it is not just couples in love that are buying gifts for each other \u2013 people spend money on their kids and their pets too.<\/p>\n
Launch an Offer<\/strong><\/p>\n Even if the product that you sell has nothing to do with Valentine\u2019s Day you can still promote an offer\u00a0 to coincide with the holiday.\u00a0 It could be something as simple as free shipping or a discount, just to encourage people to look at your site when they are browsing for gifts.\u00a0 Launch the offer in enough time to ensure deliveries are in time for Valentine\u2019s Day.<\/p>\n Give your Products a Romantic Twist<\/strong><\/p>\n What if your products are not traditionally romantic?\u00a0 Can you present them in a way that makes them seem romantic?\u00a0 One well-known company that sells kitchenware launched a Valentine\u2019s Day campaign that encouraged people to stay at home and prepare their own romantic meal instead of boosting the coffers of local restaurants.\u00a0 By clearly demonstrating what people can do to create their own romantic night at home they had a very successful Valentine\u2019s Day sales campaign.<\/p>\n Suggesting Gift Ideas<\/strong><\/p>\n For some people the idea of giving or receiving the traditional Valentine\u2019s Day gifts of chocolates, flowers or jewelry is a little unoriginal and many would like to see a little more thought go into the process.\u00a0 Why not take a look at your product range and see if you can promote anything on there as a Valentine\u2019s Day gift?\u00a0 Even if you just select one or two items, it can give your sales a boost in the lead up to the occasion.<\/p>\n Add a Little Romance to your Website<\/strong><\/p>\n Small\u00a0differences in the design of your website can make it stand out among other retailers when you are hoping for a Valentine\u2019s Day boost.\u00a0 This can be as easy as adding a heart to your logo.\u00a0 Consider the way that Google changes its logo to suit\u00a0various occasions \u2013 it always catches the eye and this is a policy that can work for you too.\u00a0 Red and pink will also add to the romantic ambiance and if you are promoting a specific product as a gift idea add this to that page too.<\/p>\n Consider Inspiring your Customers<\/strong><\/p>\n Some sites find it beneficial to post inspirational quotes around this time of the year.\u00a0 This can get people thinking about what they want from the day and it can also help to point them in the direction of your online store if approached the right way.<\/p>\n Valentine\u2019s Day is one of those times of the year when people are actively looking to spend money \u2013 use a few of these tips to encourage them to spend that money with you! As always, send all your marketing questions to me, Amy Grishman at amy@socialfocus.com<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":" In marketing there are some events each year that you should really take advantage of and Valentine\u2019s Day is one<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","hentry","category-social-network"],"_links":{"self":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":4,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"predecessor-version":[{"id":1237,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1234\/revisions\/1237"}],"wp:attachment":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/tags?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}