When you’re\u00a0developing\u00a0your website, you\u00a0should consider the importance of Search Engine Optimization (SEO).\u00a0 As SEO best practices change regularly, it can be helpful to have one or more tools\u00a0on hand to help you analyze the SEO performance of your website.\u00a0 There are a number of tools which are easy to use and free to use, making them both time and cost effective.<\/p>\n
Adwords Keyword Tool<\/strong><\/p>\n \u00a0<\/strong>You need to start your SEO campaign with some basic keyword research.\u00a0 The AdWords Keyword Tool from Google is ideal and it will give you the average volume of searches for keywords (in addition to a wealth of other information).\u00a0 The tool can give you great keyword ideas.<\/p>\n SEO Book<\/strong><\/p>\n \u00a0<\/strong>There are several free tools available through SEO Book for those who want to monitor SEO on their site.\u00a0 To use the tools you need to create a free account on the site.\u00a0 This will give you unlimited access to the different tools including an ad group generator for Google AdWords, a keyword density analyzer, a PPC keyword wrapper and a page comparison tool.\u00a0 There is even a typo generator that helps you to consider common typos for the keywords that you are using.<\/p>\n SEMrush<\/strong><\/p>\n SEMrush can help to provide you with answers about which keywords your competitors are ranked for and the Cost Per Click (CPC) data on those keywords.\u00a0 You can run a report for free that will show 10 keywords when you enter a domain name. It will show the organic ranking, the CPC data, URL, the ad competition, and the trend for each of the keywords over the previous year.\u00a0 The system will show you a keyword cloud, which can help you to generate blog ideas too.\u00a0 It can be a useful tool when you are marketing your website, blogs and articles.<\/p>\n SEO Site Tools<\/strong><\/p>\n \u00a0<\/strong>If you want to check on stats for a website that show the PageRank, Meta Description, Incoming Links, etc.,\u00a0then check out SEO Site Tools.\u00a0 This is an add-on you can use if you have Google Chrome.\u00a0 It will show a page ranking in the toolbar of any site that you are looking at and additional data can be accessed just by clicking on the magnifying glass symbol.\u00a0 This tool can be used on your own website and then you can click on the suggestions tab to get a few tips on optimization.\u00a0 For those who are not using Chrome, similar tools can be obtained from SEOmoz (can be used with both Firefox and Chrome) and SEOquake (suitable for use with Firefox, Safari, Opera and Chrome).<\/p>\n Authority Labs<\/strong><\/p>\n Authority Labs will help you to monitor your keyword rankings.\u00a0 All you have to do is put the domain name in and the keyword that you want data on.\u00a0 There is a free 30 day subscription when you first sign up to the site.\u00a0 You can monitor around 50 sites and 1000 keywords.\u00a0 After the first 30 days you need to choose one of the paying plans or downgrade to the basic free plan that allows you to monitor one domain name and just 10 keywords.<\/p>\n Whichever tools you choose to use, keeping a close eye on your website is a good idea because you will be able to see what is working for you and what is not \u2013 from there it is just a small amount of effort to tweak your website and keywords.\u00a0\u00a0In previous posts we’ve discussed SEO for beginners. Check out our first post on SEO for beginners<\/a>. Please email me, Amy Grishman, with any SEO questions you might have at amy@socialfocus.com<\/a>. Thank you!<\/p>\n","protected":false},"excerpt":{"rendered":" When you’re\u00a0developing\u00a0your website, you\u00a0should consider the importance of Search Engine Optimization (SEO).\u00a0 As SEO best practices change regularly, it can<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-1269","post","type-post","status-publish","format-standard","hentry","category-social-network"],"_links":{"self":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":5,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1269\/revisions"}],"predecessor-version":[{"id":1273,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/posts\/1269\/revisions\/1273"}],"wp:attachment":[{"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/categories?post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qdigitizing.com\/blog\/wp-json\/wp\/v2\/tags?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}