I think one of the biggest areas of confusion in the Apparel Decorating Industry is a clear definition of what Vector Art really is and how it is used to print on apparel.  Unfortunately Vector Art is a term that has been commoditized the way Kleenex is used to describe all brands of facial tissue.   […]


Welcome To Cora’s Corner, where every month I am going to help you with your artwork issues. This month I would like to discuss doing custom work. Custom means to create unique artwork that fits a specific customer’s needs. In a recent report done by Research and Markets Research Store they stated, “custom t-shirt printing […]

Good customer service doesn’t mean just looking after the happy customers – occasionally you are going to get a bad review but with careful handling this does not have to translate into a negative impact on your business. Keep the following tips in mind when handling unhappy customers on social media. Listen When a customer […]