The digital world moves along at a very rapid pace and this is especially true of digital marketing. Over the last few years one of the major factors in digital marketing has been the increased use of visual material. As more and more people can access visual material on smartphones and tablets, it makes sense [...]

As summer approaches are you planning to make any changes to your marketing strategy? Or are you just expecting there to be a lull in business as people go on vacation and start spending more time outdoors? With the right strategies, you can actually curb any slowdown and maybe even increase your business. Lets explore [...]

If you’ve been paying attention to updates in web development over the past few years, you’ve probably heard of responsive website design. A responsive website is simply one that recognizes the type of device that it is being utilized and adapts accordingly, reformatting to ensure that there is the ideal user experience at all times. [...]

LinkedIn is a rapidly growing social networking site for professionals and businesses. Users can choose to create a free profile page or a premium profile page for a small fee, but how do they differ? Which one is going to be right for you? Let’s jump right in… Free account key points The free account [...]

As 2017 is now well underway it is a good idea to take notice of the online trends that will impact your business this year.  For every business the technologies and new developments that are important will be different depending upon business needs, but why not keep a few of these in mind when planning [...]

LinkedIn is arguably the social networking site of choice for professionals and businesses and it is also becoming a great place to promote your company and services.  However, there are still many businesses that have not yet realized the marketing potential of LinkedIn, with many choosing only to use it to create a personal profile. [...]

When it comes to business, one of the most popular social networking sites is LinkedIn. While it already has millions of members, there are millions of other people (including yourself!) who could benefit by joining and building their profile. So what are the benefits? Self-promotion A profile on LinkedIn will help promote yourself, your career [...]

When it comes to large scale sale campaigns, few are bigger than Black Friday and Cyber Monday, but if you are running a business, which one should you focus on?  Is one going to be more beneficial for your turnover than the other?  Here are a few key points that you should keep in mind [...]

With the holidays fast approaching it is a good idea to spend a little time figuring out how to best market your business over the holiday period.  There are many businesses that shut down for this time, even if only for a couple of days, but this does not mean that your business will grind [...]

A boosted post on Facebook is an easy way to get noticed by social media audiences, both your own page’s fans and new fans. Typically, Facebook posts are only seen by 10% of your fan base (or less!). For a small fee, however, posts can be ‘boosted’ so that they appear on the news feeds [...]