Blog
02/26/2017

Welcome To Cora’s Corner, where every month I am going to help you with  your artwork issues. This month I would like to discuss some the benefits of creating transfers for garments instead of printing directly on the garment.

Before I discuss why you should use transfers, let me tell you the options that are available to you. Traditionally transfers were screen printed on paper, then heat pressed onto the garment. Now with the versatility of inkjet printers, laser printers, cutters and specialty papers, transfers can now be created multiple ways.

There are 2 kinds of screen printed transfers, hot split and cold peel. Hot split transfers are peel off the garment as soon as the pressing is done. Cold peel are heat pressed, set aside until cooled, then the transfer peeled off the garment. The hot split transfer tends to have a softer feel than the cold peel transfer. Some of the ink will stay on the hot split transfer, while the ink comes completely off from the cold peel paper. Cold peel tends to be more opaque and stiffer than the other (more…)

As 2017 is now well underway it is a good idea to take notice of the online trends that will impact your business this year.  For every business the technologies and new developments that are important will be different depending upon business needs, but why not keep a few of these in mind when planning your marketing and sales strategies for the coming year?

New Technologies

Experts consider that as the year progresses it will become more and more important to give customers access to newer technologies including modern payment options such as Apple or Google payments. Adapting to these newer technologies is considered to be easier for small businesses than large companies that have large systems that are more difficult to change.

Automating marketing will also prove to be easier as it reduces the need for human labor in the process. Marketing emails and posting to social media is easier than it used to be and it means that marketing teams will be able to look at dealing with larger tasks while many online marketing tasks are automated. (more…)

Greetings everyone…

I hope all of you are off to a fantastic new 2017.  All of us at Qdigitizing came back from the holiday break energized and ready to tackle an exciting new year.

One of Qdigitizing’s most powerful features is also one of our most under utilized because many of our customers don’t know that 100% of their designs are stored in a Private Design Archive and accessible 24/7/365.  Your archive is also searchable, there are thumbnails for all designs and, so long as your account is current for payment you can download designs any time you want.   We store your designs forever so you can also use us as a Cloud Back-up for any design you have ordered (or had edited) by us.

To access your archive follow these simple steps:

  1. Navigate to www.qdigitizing.com
  2. Login to your account with your User ID and Password  (If you have forgotten your log in credentials simply call Customer Service and we will help you out.)
  3. Once logged in hover your cursor over the Order Archive menu selection on left side of screen.
  4. Select if you want to review the Digitizing or Artwork Archive.

Once your archive is open your orders will be displayed in a grid format from Newest to Oldest.  If you have numerous order there are NEXT and PREVIOUS selections in the Top and Bottom corners of the grid that will allow you to move forward and back thought the order archives. (more…)

 I have been asked several times lately about how to set-up artwork to register on the press more quickly. Usually the question of using butt registration vs trap comes into play. As an artist and a printer how the print looks determines what I use. There are several causes that effect how quick one can set-up a print job.

Here is a definition of terms.

Butt Registration: The alignment of artwork in which the registration of one color “butts” up against another color without any gap in between.

Choke: To reduce the thickness of the outer edge of an image so the print on top overlaps slightly covering the underbase edges.

Spread: In screen printing, adding a slight outline to an image for the purpose of compensating for printing press misregistration. (more…)

LinkedIn is arguably the social networking site of choice for professionals and businesses and it is also becoming a great place to promote your company and services.  However, there are still many businesses that have not yet realized the marketing potential of LinkedIn, with many choosing only to use it to create a personal profile.

Promote the whole business

A company page will focus on what the business does and not just on the achievements of individual employees.  While the majority of pages on LinkedIn are personal profiles, these will only briefly touch on the achievements of a company, if at all.  A company page can be used to update users and followers of what is happening within the business and that particular industry as a whole. When you create content it is automatically seen on the news feed of each follower and if they then click ‘like’ or ‘share’ it is available to their connections too, so you are instantly reaching a wider audience. Ensure the content is engaging and likes and shares will soon follow. (more…)

PANTONE 15-0343


CARLSTADT, N.J., December 8, 2016 – Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries,  announced PANTONE 15-0343 Greenery as the PANTONE® Color of the Year selection for 2017; A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality. PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Meet PANTONE Color of the Year, Greenery.

“While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Don’t think this news affects you, then think again. You will have customers who will want to try the new colors. Especially in the Spirit market or fashion forward segment. Look around you this color has already invaded fashion, home decor, packaging, logo designs and other artful outlets.

Greenery for Fashion:

Greenery is nature’s neutral. A great harmonizer merging undertones of cool blues with vibrant yellows, the hue is a natural complement to a wide range of palettes. Like the spectrum of possibilities in colorful petals and blooms paired with lush green leaves, plants and trees, Greenery provides a pop of color in accessories and footwear, or as acts as a bold accent in a pattern. Prominent in fashion for men and women, as seen in the recent collections of Kenzo, Michael Kors, Zac Posen, and Cynthia Rowley, Greenery has also been shown in a variety of solids and prints in children’s wear. Greenery blends fashion and tech as well, as a prominent color for wearables and activewear.

Greenery for Graphic Design:

Because of green’s prevalence in nature, it maintains a perception of being inherently good for you and organic. People respond on a visceral level to the hue, making the eye-catching Greenery an ideal shade for many applications of graphic design. This is especially true for packaging, logo designing and organic marketing where the sight of Greenery provides an instant message of freshness.

I think all of us would like to make more green.

Happy Holidays and Peace on Earth.

Until next month.

Cora Kromer
cora@qdigitizing.com

Greetings everyone…

Before anything else, I and everyone else at Qdigitizing.com want to wish you a very Merry Christmas, Happy Chanukah and a Peaceful and Prosperous New Year.  I don’t get to say it often enough so let me say it here…Thank you very much for your continued support.

Embroidery Alphabets are not the same thing as lettering fonts used in applications such as Microsoft word, Adobe Illustrator and a host of others. To call them such is a misnomer. I realize I may be splitting hairs and getting hung up on semantics but the truth is a “font” and a professionally digitized embroidery alphabet are very different things.

The first and possibly the most glaring difference between fonts and embroidery alphabets is there are thousands, if not tens of thousands of fonts while there might only be a couple hundred (well digitized) embroidery alphabets. To further complicate this fact embroidery alphabets do not follow a naming convention that matches fonts. While embroidery software package “A” and package “B” might both offer (what they call) a Times New Roman alphabet neither will be a dead on match for the real thing or even each other.

In the examples below


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When it comes to business, one of the most popular social networking sites is LinkedIn. While it already has millions of members, there are millions of other people (including yourself!) who could benefit by joining and building their profile. So what are the benefits?

Self-promotion

A profile on LinkedIn will help promote yourself, your career and your achievements. Your profile is your online resume and it is a great way of showing what you are capable of doing. As you build your profile, others that you have worked with are able to add recommendations about the work you have done and these people can also add endorsements, showcasing the best skills that you have. (more…)

Welcome To Cora’s Corner, where every month I am going to help you with

your artwork issues. This month I would like to take a moment to wish everyone a Happy Thanksgiving. I love that here in the USA we purposely take a day to be thankful. Many during this time of year also take the time to be giving. I’m not talking about Holiday presents. I’m talking about giving to causes. It’s during this time we show out best selves. So please be kind to each other, volunteer, mentor or donate. I personally have many things to be thankful for this year. I have a great family, great friends, great customers and great fuzzy critters.

This is an exciting time for the printing and decorating apparel industry. Innovation and expanded access has turn the industry on it’s head. Many small businesses now can produce items that only the big brands could produce just a few years ago. Customizing items for your customer is now more doable. Graphic Design skills are more in demand than ever before. (more…)

As I travel across the country exhibiting at trade shows or speaking at seminars I have had the opportunity to communicate with hundreds of embroidery professionals a year. One topic that comes up frequently is embroiderers (with no previous digitizing experience) purchasing digitizing software. While some of these industry pros want to learn digitizing to better understand the top to bottom process in their facilities others are trying to save the cost of outsourcing (offshore or domestic) and some simply want to spread their creative wings. Each of these scenarios are admirable reasons to learn how to program like a pro. However, one thing to keep in mind is the learning curve to go from a beginner to a well seasoned programmer is significant. Furthermore, if you don’t enjoy highly detailed, sit in front of the computer for hours on end type of work, embroidery digitizing is not for you, period.

My intent in this article is not to be, “Bobby Buzz Kill.” If you want to take the time to learn a new discipline I 100% back and applaud your efforts. My position in the next few hundred words is simply a reality check as to what is involved in creating beautiful, well programmed, production friendly embroidery designs. Over the course of almost a 30 year career as a programmer I have trained dozens of new digitizers. A few have gone on to far surpass my own skills, a few were complete washouts, most became very good production level digitizers. The one and only common denominator to success, the new digitizer had to, “put in the time.” (more…)