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When it is time to head back to school after the summer break there is plenty of potential for you to boost the effects of your marketing campaign by focusing on those who spend money at this time of the year.

Social media

Remember that in many cases it is the kids who are influencing the way their parents spend money so it is a good idea to promote widely on social media. Kids (ages 13 and up) make up a large proportion of social media users and can be easy to reach if you sell products that are appropriate for this demographic. In addition, almost half of all teenagers are using some form of social media each day, so consider creating a back to school theme marketing campaign with this age group in mind.

Target Moms

Remember that social media does not stop at Facebook. It is estimated that around 40% of moms use Pinterest on a regular basis, so make sure you create an account for your brand and put together a great Pinterest page with plenty of attractive images and links to attract moms to your back-to-school bargains, who then save them to their own pages, helping to spread the word on your behalf.

Try a selfie or two!

Instagram has very quickly become one of the most popular social media sites and this is a really easy way of getting your target market involved. Why not have a selfie campaign? Create your own hashtag and ask the public to send you their favorite selfies and other images to show them doing back to school shopping. It acts as a continual reminder that back to school is an important part of this time of the year and will remind people of your products and services. (more…)

07/26/2017

Embroidery backings come in many different weights, colors, textures and special features like adhesive or heat sensitive. While all of these backings are different they all serve one purpose, to stabilize the material on which you will embroider your design.

Let me dispel with one myth right away. There is no one single backing that will solve all of your embroidery needs. Certainly you will find one to be a favorite (mine is product called AllStitch) in your shop but don’t fool yourself in to thinking your favorite backing will solve all of your issues because it won’t. Aside from the whole Tear-Away vs. Cut-Away issue there is also the weight , opacity and the “hand” of the backing to mention only a few.
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Welcome To Cora’s Corner, where every month I am going to help you with your artwork issues. This month I would like to discuss what are manual halftones and what are automatic halftones.

The simplified answer about the difference between the two is, Manual halftones are created in the design before output and Automatic halftones use RIP software to create halftones during output.

 

 

 

 

 

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Nearly everybody is carrying a smartphone these days so why not make the most of the apps available and let them help you to organize your life? From work to your home life, there is an app (usually free!) to help you with everything and these are just a few of our favorites.

Post-it Plus

We’ve all used Post-it notes in work and we know how useful they can be. In meetings and brainstorming sessions we often produce boards filled with these little sticky notes then we leave the meeting and have to leave them behind. This app will capture an image of the notes and allow you to keep working on your ideas. You can rearrange the notes on the app and refine them as needed. The app allows you then to send this on to other people so your colleagues can see the work you have done. You can even upload this to other apps such as PowerPoint or Excel. (more…)

Greetings everyone,

I hope everyone out there is having a fantastic  summer.  Before I say anything else let me take a moment to thank each of you for making Qdigitizing a success.  Without you guys, we are just a web site.  We don’t get a chance to say it enough so I want you to know how much all of us at Q appreciate your continued support.

One feature on our web site that many of you are not aware of is we store all of your designs and related material “in the cloud” in your own private account.   All you need to access your design archive is your private login credentials.  From your archive you can download any or all of your entire design history.  If you want, you can use us as a failsafe back up.  If you lose your designs we will have them for you 24/7/365. Following is a quick tutorial for how to access. (more…)

Welcome To Cora’s Corner, where every month I am going to help you with

your artwork issues. This month I would like to discuss what can help you use your time more efficiently. We’ve discussed this before, however it bears repeating. Knowledge needs to be updated too.

Wasted Time, Expense and Opportunities!

One of the biggest, if not the biggest expense to a company is wasted time. One of the main reason time is wasted is because the company is not using the right tools to do the job. Don’t forget time is money. Your company only makes money when the presses are running. Everything else is an expense. One of the most common mistakes an owner makes is not to account for the time it takes to do a task as an expense. As an owner you need to look at the expense of the tool and the time it takes to use it. The question becomes, “Will this tool save you time?” The more efficient your time is spent, the more money you will make and the less expensive the tool becomes. Most of what I am about to discuss can apply to all parts of a company, however for the point of this newsletter I am going to keep the discussion to the Art Department. (more…)

The digital world moves along at a very rapid pace and this is especially true of digital marketing. Over the last few years one of the major factors in digital marketing has been the increased use of visual material. As more and more people can access visual material on smartphones and tablets, it makes sense to embrace this trend and use it as part of your marketing strategy.

 Social media images

 Social media should be the first port of call for anyone considering digital media. It is very inexpensive to use and the increased use of social media by the general public means that visual media is very well received on it. Studies have shown that posts with visual content such as images and video are viewed more often than text-only posts. Greater emphasis on visual content has been seen in recent years on Twitter and Facebook, and image-based Pinterest and Instagram are also growing wildly popular. (more…)

Greetings everyone,

Cora’s corner is so good this month I am going to shamelessly borrow from her content as with minor adjustments it applies as much to your digitizer as it does with your artist.

There are several elements involve to creating quality digitizing. The obvious information would be what elements in a piece of art should be included in the finished design should be. However other factors can affect the outcome just as much.

You need to tell your artist;

1)     How many colors in the design.

It might seem obvious, but it isn’t.  Be sure you let your programmer know which colors need to be stitched.  This is especially important if there are large white areas in your design.  Should these white areas be stitched or should they be left negative (fabric showing through) to help reduce overall stitch count..

2) What colors are in the design.

If your programmer is going to sample your design for you and your intent is to use that sample to show your customer, make sure you let your programmer know what colors she should use when sampling your design.  This will save you and her and you time (money!). (more…)

Welcome To Cora’s Corner, where every month I am going to help you with your artwork issues. This month I would like to discuss what your artist needs to know to create your artwork..

There are several elements involve to creating artwork for screen printing. The obvious information would be what elements or theme the image should be. However other things affect the image you end up with.

You need to tell your artist;

1)     How many colors in the design.

It’s always best to know how many colors are in the design upfront. There will be less time involved in reworking the design later. (more…)

As summer approaches are you planning to make any changes to your marketing strategy? Or are you just expecting there to be a lull in business as people go on vacation and start spending more time outdoors? With the right strategies, you can actually curb any slowdown and maybe even increase your business. Lets explore how…

Think mobile

Last month we discussed responsive websites and this could be just what you need at this time of year. More and more people will be spending time outdoors – in parks, on beaches and generally away from home. Ensuring that your website is responsive will ensure that more people can access it on their smartphones and other devices. As the trend it edging towards increased mobile usage anyway, if you haven’t already made the move to a responsive site, then now would be a good time to get started. (more…)